Branding, identity, logo

[vc_row css=”.vc_custom_1452877411634{margin-bottom: 0px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 94px !important;padding-bottom: 99px !important;background-image: url( !important;border-top-color: #ebebeb !important;border-top-style: solid !important;border-bottom-color: #ebebeb !important;border-bottom-style: solid !important;}” type=”full-width-section” i_bg_color=”#ffffff” i_color=”#21c2f8″ a_bg_color=”#ffffff” parallax_background=”” video_background=”” overlay=”” overlay_color=”#ffffff” i_select=”” a_select=””][vc_column width=”1/1″][vc_column_text el_class=”width-750″ css=”.vc_custom_1452887204261{margin-bottom: 46px !important;}” font_size=”18″]One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth.

These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.

The identity or ‘image’ of a company is made up of many visual devices:

  1. A Logo (symbol of the entire identity & brand)
  2. Stationery (letterhead + business card + envelopes, etc.)
  3. Marketing Collateral (flyers, brochures, books, websites, etc.)
  4. Products & Packaging (products sold and the packaging in which they come in)
  5. Apparel Design (tangible clothing items that are worn by employees)
  6. Signage (interior & exterior design)
  7. Messages & Actions (messages conveyed via indirect or direct modes of communication)
  8. Other Communication (audio, smell, touch, etc.)
  9. Anything visual that represents the business.

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1420262341953{margin-bottom: 0px;padding-top: 69px;padding-bottom: 25px;}” type=”full-width-section” i_bg_color=”#ffffff” i_color=”#21c2f8″ a_bg_color=”#ffffff”][vc_column width=”1/2″ css=”.vc_custom_1420261689588{padding-top: 25px;padding-bottom: 40px;}”][vc_custom_heading text=”Initiate your company rebrand!” font_container=”tag:h2|font_size:36|text_align:left|color:%232c3e50″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text css=”.vc_custom_1445713776382{margin-bottom: 27px !important;}”]Logo/brand redesign will boost your communication. Your company will point to target market with straight, precise concept.
Don´t hesitate to contact us, we have an special, taylor made option for your company.[/vc_column_text][vc_single_image image=”8646″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”600″][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1420262107386{padding-top: 31px;padding-bottom: 40px;}”][vc_empty_space height=”64px”][rd_cf7 b_color=”#dee6e6″ button_color=”#2c3e50″ button_text_color=”#ffffff” height=”157″ btn=”full_width” id=”1473″ f_space=”fs_small”][/vc_column][/vc_row]