What am I offering? – What problem does my idea or offering solve? – Why is it worth trying and buying? – Who is my target audience? – Who am I and what are my credentials? – Who are my competitors and how am I different from them? – What resistance or objections will people have to this? – What is the purpose of my pitch? – When, where, and how do I want people to take action? Many questions that require a prompt response to manage daily an online store.